This article checks out how the media landscape has changed over the past couple of years.

The rise of internet content has totally changed what is indicated by the term mass media. Previously, mass media followed a hierarchical design, using a top-down media design. Typically, a small group of professionals, such as newspaper publishers or broadcasters, who would create material for large audiences who mostly just consumed it. Nevertheless, today, with the aid of the web, the face of media has seen significant change, making the usage and ease of access of media far more accessible and interactive. With accessibility to popular social media platforms, new media examples are showing that individuals can create and share their own content, just as quickly as they can consume it. Social media has enabled anybody to contribute to public discussions, instead of just the major media companies and so as a result, mass media is no longer managed by a few huge voices. Instead, it is spread throughout countless user stories around the globe.

In the digital media landscape, what we see on the internet is largely decided by algorithms which are shaped by our online habits. Each social media platform here utilizes its own automated system to reveal new material and suggest product that will attract the user. The types of media content examples that will be shown to a user is designed to keep users engaged. The algorithms are developed to keep individuals stimulated by recommending and boosting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be practical, it can confine the areas of media that people are exposed to, developing more segmentation and bias among users around social issues. Those who are involved in media development, such as the founder of the fund that has stakes in Sky, for example, would acknowledge the impact of social media channels in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user produced material in the media landscape.

In today day, online platforms have made it significantly much easier for everyone to produce and share material. Formerly, creating material for a large audience required access to a series of crucial resources and financing. Currently, with using smart devices and typical digital technologies, digital media content examples for instance, short form videos, website posts and podcasts can be easily made with simply a few basic devices, along with reaching a large audience, very quickly. This has opened the door for more diverse voices, particularly those who were previously overlooked by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking platforms, meaning that social media has produced a space for underrepresented communities to share their narratives.